Have you been struggling to get your dental practice to the first page of Google search results? Consider getting dNovo Group in your team. Our focus has always been search engine optimization, and we’re experienced at what we do. We understand that as a dentist, you have little time to focus on SEO. Your focus is on giving your patients a bright smile. That is why we take care of the technical part so that you can rank high, outdistance your competitors and help more patients.
Even with an expert by your side, there is no harm in learning a few things about search engine optimization. Besides, how will you know if your team is doing the right thing if you have no idea what their work involves? Here are a few SEO tips you should use as a dentist.
Make your website mobile-friendly
Websites used to be designed to only look and work great on desktop computers. With over 90% of your patients using mobile devices to access your website, to succeed in 2021, you must have a mobile-friendly website. Forcing visitors to scroll side to side or zoom to read or navigate your content will only cause them to leave. You should also note that Google can omit your website from search results that are viewed on mobile devices if your website has not been optimized for mobile.
Speed up your web pages
Internet users click in and out of web pages within seconds. If your pages take long to load up, visitors will abandon your website without a second thought. Page speed also impacts ranking. If two results are competing for the same keywords and the two pages are the same except for the speed, Google will prioritize the page that loads faster.
Optimize titles and meta descriptions
The title of your page must have your main keyword. The meta descriptions must be unique and descriptive. Descriptions are often shown in Google results. You should, therefore, include a call to action to entice searchers to click on your title tag. Some words that work great in a meta description include learn, see, find, and visit.
Secure your website with an SSL certificate
Internet users are more vigilant when visiting websites. If a padlock is not displayed near the URL of your website, it means your website does not have an SSL. This may scare vigilant visitors or make them feel like yours is a fake website created for phishing.
Make use of Google Analytics
You want to know what visitors are doing once they get on your website. This is the only way you can improve your website to funnel visitors to the important areas. Google Analytics will help with this. By adding a small piece of code to your dental website, you will get detailed reports on web traffic, including where visitors are spending most of their time on your website and the bounce rate.
There are many more things you can do to improve the ranking of your dental website. To find out more on what you can do or for help with SEO, get in touch with dNovo Group. We are always happy to help.